10 Effective Real Estate Marketing Strategies
Marketing Strategy is a business approach on how a certain product or service will reach its desired new customers. Strategies that influence real estate include the following...
Dominic Mwangi 
Mercy Sowek 
The property market undergoes various market dynamics. However, the market is dependent of factors such as interest rates, economic conditions and levels of employment. Despite the market’s dependence, there are several strategies that can have a positive impact on the progress of the business. These factors include the following;
1. Identifying the targeted market
A successful property agent or entrepreneur focuses on a niche market and became an expert in that market. Concentration on a specific niche of the market gives the knowledge of what the trend in the market is, the risks involved as well as the market direction in the long or short term. Conducting market research is the best source of such knowledge.
2. Encouraging referrals and word-of-mouth
Previous customers can refer a potential client to an agent. New customer referral is most valuable to the seller as well as a buyer. This can be boosted by offering referral bonuses to persons who refer new customers.
3. Ensuring quick response
It is so necessary to give a response to customer and client's failure to which you risk losing potential buyers. Having an accessible email is an added advantage. Immediate response to a customer’s query adds to credibility as well as reputation.
4. Establishing a website and use of social media
The presence of a real estate business in the internet increases the size of the reachable market. Establish your presence on the internet with the help of a professional website and other dedicated social media accounts on sites such as Facebook, Twitter and Instagram. However, this can be relatively expensive.
5. Providing answers to the relevance of a real estate agent
Disintermediation is the potential buyer’s wonder whether there is any relevance of a real estate agent. Disintermediation marketing targets such people to convince them of the value of a real estate professional. Customer education via the established websites and various marketing channels is therefore encouraged for success in the property industry.
6. Budgeting for marketing
A marketing budget should be written down and followed to the letter. It minimizes resource misuse. The marketing budget expenditure should be dependent on the target market. There are various channels that can be used. Such includes real estate websites, email marketing, social media marketing, and the use of mass media.
7. Publishing a real estate newsletter
Determination for long-term success calls for total commitment. A real estate business may consider publishing a real estate newsletter either weekly, monthly or quarterly. Such a newsletter can have content about current mortgage rates, trends in the real estate industry, ways of developing a real estate investment as well as the necessity for owning a home.
8. Establishment of a unique selling proposition
The real estate business has many competitors. A real estate seller should concentrate on what to stand him/her out of the rest in the market. This earns them clients that try to find unique services.
9.Develop brand awareness
Your real estate business must strive to develop a brand on its own. The brand could be under your name or your business name. Developing a successful real estate business takes effort and time
10.Plan for success
As a real estate developer or agent, you need a real estate development business plan. This will make you succeed. Plan your expenses, contingencies, and other risks with the help of a real estate development business plan
