How to Increase Revenue From your Playground Business
Children’s park offers relaxation and playing time to children as they bond with their parents. The play area should at all times be “kids friendly” and safe for all children.
Victor Kiplagat
The playground also referred to as the children’s park is a great source of alternative income, especially with a good number of children flocking the facility.
As with any other business, success here lies in earning new customers and retaining the existing clientele.
Children’s park offers relaxation and playing time to children as they bond with their parents. The play area should at all times be “kids friendly” and safe for all children. To increase revenue for the children’s park, one ought to do the following:
Friendly Atmosphere
As mentioned above, the play area should be “kids friendly”. Additionally, the staff should be respectful and polite to all customers.
The facility should inculcate a family atmosphere where the child and the parent have a great time rather than merely focusing on the child alone.
The client and in our case the parent should feel that the facility values their time and resources as they “play” with their kids. An atmosphere that is unfriendly and chaotic is the last place the parents want to entrust their kids.
Marketing and Play area Packages
Any business that does not market to attract new clients is as good as dead. Marketing especially on social media, and traditional media such as TV and radio should focus on times when the schools are closed.
Additionally, the advert should “speak” best to the best games that the children always desire to play. In terms of packages and offers, weekend offers, month-end ticket passes to the children's play area and children's contests attract new clients and maintain existing ones.
The marketing plan for the children’s park should focus on reaching new clients in different geographical locations while consistently maximizing profits and increasing previous revenue targets.
Renovation and Maintenance
The play area should always undergo renovation and maintenance so as to keep up with an established children’s park that offers high-end services. Play areas have sections where indoor games are the order of the day and it is wise to have modern games that appeal to the “modern” child.
Furthermore, equipment such as slides, ball pools, waterpark, and merry-go-rounds should be subject to constant renovation. This will ensure the safety of children is adhered to strictly and children enjoy themselves to the maximum in the play area.
The play area should have monthly maintenance as the children’s park is used more frequently. A massive scale of renovation should happen every 3 to 5 years as children growing up love new experiences and adventures in the play area as well as the indoor arena housing indoor games.
In the children’s parks, the rule of thumb is to maintain the new games and offer additional ones while renovating the existing ones and ensuring the safety of children is of the utmost priority.
This business has the potential of increasing revenue to double digits if well managed and properly financed. This property ensures children have fun as they bond with their parents while beautiful and unforgettable memories are made.
Since this business is people-centered and the goal is to maximize revenue and profits, customer satisfaction should be the goal at the top of the ladder. In doing this, the parents will flock to the children’s park facility week in and week out, and this as the “alternative income” will probably shift and become the main “financial earner and booster”.
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