Dubai-based Halal Restaurant Opens First Outlet in the East African Market
The restaurant specializes in fried chicken, burgers, and French fries. It is located in Mombasa along Nyerere Avenue. It is the first outlet in Kenya and the East African Market.
REBP
The international fast-food chain, ChicKing, in partnership with M/s Crispy Limited, a local franchise has opened a restaurant outlet in Mombasa, Kenya.
The restaurant specializes in fried chicken, burgers, and French fries. It is located in Mombasa along Nyerere Avenue. It is the first outlet in Kenya and the East African Market.
The chain also announced intentions of opening a total of 30 new outlets across Kenya within a five-year time frame.
It is noted that the international chain’s motive to open stores in Kenya is driven by:
1. The increasing Muslim population given Kenya’s relatively attractive demographic profile creates a high demand for Halal-prepared foods.
2. Presence of the young population in Kenya who prefer to eat fast-foo products.
3. Need to expand against the competition from other international fast food chains in Kenya such as Subway, Kentucky Fried Chicken (KFC), Burger King and Eat’N’Go, etc.
4. Kenya’s recognition as a regional and global investment hub by multinational franchises.
5. The continued growth of the global fast-food restaurant segment, currently valued at an estimated total market cap of USD442.7 billion (Ksh55.4 trillion) boosts investor appetite.
With the expansion of the fast-food chain, the country expects growth which will support the performance of the retail sector. The aggressive expansion by local and international retailers such as Naivas and Carrefour as well as infrastructural developments leading to the opening up of areas for economic activities will also help in the growth of the sector.
However, the existing oversupply of physical space at approximately 3.0 meters sq. feet in the Nairobi Metropolitan Area (NMA)retail market and increased adoption of e-commerce strategy in the retail market, and reduced purchasing power will continue to slow down the performance of the sector.
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