How to Market your Commercial Property
For most commercial property owners being able to properly market their space and getting tenants is usually a tall order since they never possess the marketing tactics to ensure that they get as many tenants as possible who would eventually give them a return on investment on their property.
Bret Sanya
Here are a few tips for those who may be struggling when it comes to marketing your commercial properties.
Social Media
First, in this day and age, the best way to reach out to people would be through the internet and specifically social media. By listing your property online you will be able to have a wide reach that will enable you to reach potential buyers. The best way to go about this would be to create your property website where you share the photos of the space, blueprints and any other information you may deem necessary. By doing so you give people a one-stop-shop where they can get all the details they require to make an informed decision.
Networks
Secondly, you can start by sharing with your networks. The friends and family that we have are also very important when it comes to marketing your commercial spaces. In many cases, they are the first people who have the potential to connect us with potential buyers who may be interested in their networks.
Real Estate Brokers
You also have the option of acquiring the services of a commercial real estate broker. Commercial real estate brokers essentially add your property to their repertoire and since they have the networks in the real estate industry they will be able to get you, buyers, easily.
Visuals
Sometimes it all comes to how best you advertise and in this case, I mean the signage you use. Whenever people pass by your property the first thing that may draw them to it would be the signage. If it is colorful, attractive and big enough, then they may take their time and read the information on it and also ensure that all the important details are on the signage for the potential buyers to see.
Lastly, you can also come up with market leaflets. These leaflets should be well designed and should include the property location, the description of the property, some interior and exterior photos and your details. These leaflets when given to potential buyers helps in living a long-lasting impression on your potential buyers which in turn would make them buy your property.
These are just some of the marketing tactics that one can use to ensure their commercial property sells and in turn have a good return on investment.
-Edited by Emomeri Maryanne
